As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

Firstly, it's pivotal to understand what we mean by a 'topical map'. Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.

The key to a successful here topical map is understanding your audience and their common search queries. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.

What should you do first? Begin with comprehensive keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.

Following keyword research, create topic clusters around your primary keyword for each page. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

Implementing a topical map into your local SEO strategy is beneficial in many ways. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.